Before your next idea, ask a better question.
When your business needs content, it is tempting to start with a headline, a trend, or a blank page. Start one step earlier: what problem does the content need to solve?
Try The Creative Way with a free 2-minute-34-second audio excerpt from Module 1: Identify the Problem, by Alex Duplan.
Listen, then put one idea to work
Pair the excerpt with this short exercise. Think about a piece of content your business needs, then finish these three sentences:
- The person I want to reach is…
- They are struggling with…
- After seeing this content, I want them to understand…
Use your answers as the starting point for your next idea.
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Go further with the full course
The Creative Way Method is a $99 audio course for entrepreneurs, business owners, marketers, and creative professionals.
Get three core modules on identifying the problem, developing ideas, and storytelling, plus three bonus recordings. The course includes six downloadable MP3 files.